What we do
Everything we do ties back to your P&L
We work across four parts of a consumer brand and connect each one to contribution margin, with founder-level advice on top.
Profit and planning
One set of numbers, reconciled to your books
- We connect your store, marketplaces, ads, email, subscriptions, 3PL and accounting.
- We agree one definition of revenue, with true costs and contribution margin by channel and product.
- Each month we match the numbers with your accountant, line by line.
- Before every weekly call you get a pacing report against plan.
- We build forecasts, budgets and scenarios for boards, lenders and raises.
- A growth bridge shows what moved results from one period to the next.
Marketing measurement
An independent read on every channel
- We check platform numbers against mix models and post-purchase surveys.
- We run matched-market tests, geo tests and holdouts, each sized in dollars before it starts.
- We set customer acquisition targets from first-order profit.
- Your agencies get targets from the P&L, and you get a weekly read on whether they hit them.
Customers and retention
Which customers pay back
- Cohorts, lifetime value and payback by channel and first product.
- Segments built from first orders.
- Subscription growth and cancels.
- Email and retention programs measured against a baseline.
April's customers came back fastest, reaching 18% by month three
Share of customers who ordered again, by months since first order, January to June 2026, an example brand, illustrative data
| First order | M1 | M2 | M3 | M4 | M5 | M6 |
|---|---|---|---|---|---|---|
| Jan | 4% | 7% | 10% | 12% | 13% | 14% |
| Feb | 4% | 8% | 11% | 12% | 14% | 15% |
| Mar | 5% | 9% | 12% | 14% | 15% | |
| Apr | 6% | 12% | 18% | 20% | ||
| May | 5% | 10% | 14% | |||
| Jun | 5% | 9% |
Products, pricing and channels
Margin by product, price and channel
- True costs and contribution margin for every product.
- Discounts, promotions and sales mix judged on margin as well as revenue.
- Price tests designed, run and read out.
- Wholesale, retail, Amazon and your own stores on the same numbers.
Advice
Advice on the decisions that follow
- Spend rules, cash and pricing.
- Board and investor narratives.
- Choosing agencies and holding them to targets.
The Salvit app
Your numbers in one app
- Dashboards, cohorts, projections and a live P&L, refreshed every 15 to 30 minutes.
- Your team logs in to the same numbers we work from.
What we don't do
What we leave to your team and agencies
We don't buy media, make creative, send email campaigns or run operations. Your team and agencies do that, and we set their targets and measure the results.
Book a diagnostic call
A 30-minute call about your margin, your marketing and what you're focused on.
The call is free. You connect your data first, so it starts from your numbers.