How it works
An engagement starts with a look at your data
Most clients come to us through a referral, and the work starts with a 90-day plan.
The start
You see what we see before we ask for anything
Connect your data
You create an account and connect Shopify, Meta and Google, with the minimum access each platform allows.
Diagnostic call
We show you what we see in your data and ask about your margin, your marketing and what you're focused on. The call is free and takes 30 minutes.
Our first read
A cohort analysis, and what 5%, 10% and 20% growth would take, with the KPIs each needs.
References and a demo
Talk to clients, and see the forecasting and scenario tools.
A 90-day plan
Success measures are agreed before work starts.
The first 90 days
The first months build the foundations
A smaller brand can be set up in weeks, while a larger one usually takes three to six months to rebuild the foundations.
“Look what we've delivered in six months. It's truly astonishing.”
Month one
Tracking, KPIs and contribution margin, set up and checked.
Months two and three
Weekly pacing, scorecards, cohorts and forecasts in use.
After that
Tests that confirm the early wins and size the next ones.
Every week
A weekly rhythm that holds everyone to the plan
“We take it from cash requirements to CPA targets, which tells the marketing firm what it needs to do. That's how we tie the loop.”
Monday or Tuesday
Your pacing report and the agenda arrive.
The weekly call
Thirty to 60 minutes on the decisions the numbers point to.
Once a month
A check-in with Jordan, and a close against your books.
In between
A shared Slack channel.
Your team
A lead, an analyst and an engineer on every brand
Each brand works with a client lead, an analyst and an engineer, backed by a shared team of about a dozen. Jordan leads strategy and joins the monthly check-in.
Fees and terms
A fixed monthly rate every brand can afford
Every month, you see proven ROI that improves your bottom line.
- We set the rate by what we cover: contribution margin data, then Amazon, wholesale and other channels.
- We don't count hours or charge a percentage of revenue or media spend.
- Billing is monthly, and you can cancel anytime.
- If you build your own data team, we hand over the pipelines and can keep feeding your warehouse.
Data access
The access we ask for, and why
We ask for the minimum access each platform offers, and read-only access wherever it exists.
| Platform | What we read | What it's for |
|---|---|---|
| Shopify | Orders, customers, products and refunds | Revenue, cohorts and contribution margin |
| Meta, Google and TikTok ads | Spend, campaigns and results | Cost per new customer by channel |
| Email and subscription tools | Flows, subscribers and cancels | Retention and payback |
| Accounting | The P&L and invoices | The monthly close against your books |
Questions
Questions founders ask
Is the diagnostic call free?
Yes, it's free. You connect your data first, so we can show you what we see in it on the call.
What does it cost?
A fixed monthly rate that every brand can afford, with proven ROI every month. The rate depends on the channels and data we cover rather than on hours, and we quote it once we've seen your data.
Will we be locked in?
No, you can cancel anytime.
Who owns the data?
Your store and ad data stay yours. The pipelines run on our platform, and if you build your own team we hand them over.
When should we build our own data team?
Around $150 million in revenue. We'll help you plan the handover.
We already have an agency.
We work beside agencies, setting targets from your P&L and measuring the results. Buying media stays with the agency.
Our team already uses AI tools.
So do we, to streamline our processes. Every piece of work is built and reviewed by experienced analysts who work only with consumer brands.
How accurate are your numbers?
We check them against your books every month and compare every forecast with what happened. When we get a number wrong, we say so and fix it.
Are we too early?
We'll tell you on the first call whether we're the right fit now.
Book a diagnostic call
A 30-minute call about your margin, your marketing and what you're focused on.
The call is free. You connect your data first, so it starts from your numbers.